The most successful e-commerce websites are designed to define clients’ needs and expectations, then exceed them by delivering an impeccable online experience. From data management systems to mobile and social optimization, all aspects of e-commerce come together toward a single goal: satisfy the client and earn his loyalty. According to research, improved e-commerce usability means increased sales. Forester predicts the industry will account for 9% of all retail sales by 2016, 2% more than in 2011—an incredible evolution, considering that Smartphones are still a relatively new invention and most customers still say they’re often frustrated and confused by online shopping.
Along the way, innovative and affordable e-commerce solutions have enabled companies like Amazon, Staples and Apple to translate their ideas into successful online businesses. For customers, everything has changed: the way they shop, travel, research and communicate. E-commerce has revolutionized the business world, and now it’s reshaping its future. With the world at our fingertips, many of us may take for granted how easy it is to buy and receive on demand. Online shopping has left an indelible footprint on society that goes far beyond the ability to buy an item at midnight while in our pajamas. Shopping itself also has become a different social interaction. Rather than a single conversation in a store, people share their opinions with multitudes of friends and followers via social media and online review sites. This immediate access to other customers’ experience can be beneficial if your brand is receiving particularly good service or your advocates enjoy your brand’s products.
These are but three ways eCommerce has changed the way people shop and how businesses operate. As online buying continues to grow, your business should be constantly thinking of ways to stay aware of the trends and ahead of the curve. As the Internet continues to be powered by the increasing penetration of mobile devices in the developing world there seems to be no limit to just how much of an impact that eCommerce will make on our daily lives. all that is certain is that it will continue to provide more opportunities to spend and enjoy the fruits of 21st century commerce.