Latest SEO Interview Question and Answer 2018
What is the main purpose of using keyword in SEO?
Keyword is a single word, and while a combination of those keywords makes phrases. These keywords or phrases are used by the search engines to populate the subjects over the internet. Search engine stores keywords in the database, and when search is done, it will come up with the best possible match.
How many characters limits in & Meta Description tag?
We can add 70 characters in title tag and 222 characters in Meta Description tag. Though google now places a pizel limit.
Can you differentiate between ‘nofollow’ and ‘dofollow’ link?
Nofollow links do not pass Link juice and have no impact on Google Ranking Algorithm. Dofollow link passes link juice and has an impact on Google Ranking Algorithm.
What is PPC?
PPC stands for Pay Per Click and is an advertisement campaign hosted by Google. It is segmented into two modules CPC ( Cost per click) and CPM ( Cost per thousand impressions) through flat rate and bidding respectively. In CPC, if the user clicks on the advert, only then the advertiser will be charged.
What is robots.txt?
Robots.txt is a text file. It is through this file, it gives instruction to search engine crawlers about indexing and caching of a webpage, file of a website or directory, domain.
Mention which is the most important area to include your keywords?
The most important area to include your keywords are,
- Page title
- Body text
- Meta Description
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