Demand of Digital Marketing in Canada

In Canada there is wider scope of Information Technology. If you have the strong grip in any IT course then you can grow in Canada in very short span of time. In Canada IT employees get paid highly as compare to others and their working environment is also very comfortable. Canada mainly focuses on the practical experience. If you have did any IT course and you are planning to move to Canada then make sure that you have the proper grip on that particular course practically. In Canada skill work is preferred. You can do digital marketing, software testing, networking and SEO. But proper knowledge and experience is required everywhere in the world to get desired and highly paid job.

In Canada there is wider scope of Information Technology. If you have the strong grip in any IT course then you can grow in Canada in very short span of time. In Canada IT employees get paid highly as compare to others and their working environment is also very comfortable. Canada mainly focuses on the practical experience. If you have did any IT course and you are planning to move to Canada then make sure that you have the proper grip on that particular course practically. In Canada skill work is preferred. You can do digital marketing, software testing, networking and SEO. But proper knowledge and experience is required everywhere in the world to get desired and highly paid job.

Digital Marketing Job Opportunities in Canada:

Digital marketing has very extensive scope in Canada. In Canada marketing profession has significant growth in Canada especially digital marketing has grown rapidly in Canada. Internet penetration is about 90% which is very high. Due to this it is essential for every business to reach their target audience via the internet. Digital marketing growing rapidly in all over the world because every business wants to sale their product internationally. Due to that digital marketing is highly in demand.

As comparison to other industry, digital marketing is entirely becoming up now in Canada job market. In all major cities of Canada digital marketing has excellent work opening. As per the market demand, digital marketing has become an essential part of every marketing team of the company. Every company is using digital marketing to enhance their sales. Now every company is hiring digital marketing experts.

If we will talk about jobs in Canada then on the basis of Indeed portal in digital marketing there are 5282 jobs, online marketing 4871 jobs, SEO 1631 jobs, Social media 8197 jobs. On the basis  of  LinkedIn in digital marketing 4000+ jobs, online marketing 2000+ jobs, SEO 282 jobs, social media 1197 jobs. On monster job portal basis in digital marketing 727 jobs, online marketing 619 jobs, SEO 137 jobs, social media 1197 jobs

Average pay scale in Canada of digital marketing:

In Canada average pay scale of digital marketing is very high. On the basis of trusted job portals like Glassdoor and Indeed, average pay scale is between CAD $53, 2577 to CAD $68,000 that is 12% pay scale of the national average or C$11-C$12 per hourly. Salary is not same for all it gets varied as per the job profile, experience and education. According to the survey highest paying services associated with it are a SEO specialist, digital marketing manager and SMM.

Job types in Digital Marketing:

There are different job types available in Canada like most of the companies hire digital marketing professionals on a full time basis. Most of the students or fresh graduates in final semester are hired on an internship basis by companies. As some of the colleges have an internship as mandatory in the college curriculum.

Full time
Freelance
Part-time
Internship
Contract
Permanent
Temporary

JOB RESPONSIBILITIES:

Digital marketing job responsibilities are from job to job and type of campaign you work. As per the market requirements some of the job tasks of digital marketing are as follows:

  • To do business analysis and understand client requirements
  • To create and execute email marketing campaigns
  • To generate leads for clients
  • To create a content strategy
  • Create SEO strategies for clients
  • Implementation of On-page and Off-page activities in SEO
  • To develop digital marketing strategies as per client objectives
  • To analyze the online market to evaluate and identify digital marketing opportunities
  • Competitive research
  • Need to staying up to date with the current market trends

SKILL AND CERTIFICATIONS REQUIRED IN DIGITAL MARKETING

  • Bachelor degree in marketing, advertising or communication related to them
  • There is a add-on benefit of having a postgraduate degree
  • Marketing expertise – SEO, Google Ads, Social Media Marketing, Email marketing

 Some valuable certifications which re preferred by employers in Canada:

  • Facebook blue certification
  • Hubspot certification
  • Google ads certification
  • Google analytics certification

GENERAL SKILLS REQUIRED IN CANADA

  • Fluency in English
  • Project management skills
  • Good presentation skills
  • Good content writing skills
  • Attention to detail and organizational skills
  • Extra benefit if you have good knowledge of French language

These all are the skills required in Canada to be extremely success in digital marketing field. If you are planning to move to Canada then try to build these things in yourself. If you have well IT knowledge in any particular stream then you can lead a better life and can earn extra.

 

 

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